There are several ways to add Skype to your website. Skype Website Button Trade-offs: Skype Button This is also great if you have a low limited of leads coming in anyway. A personal conversation is likely to be more persuasive than all the copy in the world. However, in cases where you are not seeing a lot of leads coming in, getting in front of your leads earlier in the funnel could be very impactful. By allowing leads to reach you directly, without a qualification process, could end up wasting time. This one is a tradeoff but a tradeoff very worth considering. Reduce Friction in the Lead Acquisition Funnel This post offers an easy way to become more interactive with your customers. So what does it mean? Social does not mean just sharing.Social means interacting. There is a higher expectation of interactivity An example of this is how Facebook Pages are reporting response times – putting a brand’s level of interactivity on display for all to see. The second trend is social commerce the consumer expectation that a relationship with a brand will be not only tangible but also responsive. (No surprise they are both owned by Microsoft now) These expectations are evolving considerably with the birth of ever new platform and the generations that are native to each.
For example, I use Facebook and Whatsapp for close friends and LinkedIn and Skype for business. The first trend is that there are so many social and messaging platforms available, we are allowed to pick and chose the level of privacy and involvement we associate with each one. There are a couple of trends that are having a big influence of this shift.
The meaning of “Social” in terms of business and e-commerce is changing. Beyond just being a modern way to use a web browser, it enables a modern approach to interacting with leads and customers. This post demonstrates several ways to add click-to-call and click-to-chat Skype button functionality into your website.
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